Qualities of An Outstanding Brand
Outstanding Brands®, as a part of InfluentialBrands® recognises brand dynamism in Asia. In the face of a fast-changing economy, gems have emerged, often borne out of a focused desire to excel, to be better than the rest. Outstanding Brands are a result of strong management, focused vision and tenacity. To qualify, companies must show significant high single-digit growth in revenue year-one-year, for at least the last 2 years, not in receivership and have a clear business expansion plan.
Mark of Brand Excellence
Through research, we identify, understand and celebrate brands that display strong growth. The recognition is a stamp of approval and mark of confidence for existing and would-be customers of these brands.
Consumers make purchase decisions through a combination of factors.As brand quality becomes central to purchase decisions, InfluentialBrands® continually provides platforms for knowledge-sharing and education with brand owners and the community.